Camintel is a brand about finding new ways to communicate and interact with the world using mobile device technology. Using Near Field Communication (NFC), Camintel is breaking into new territory for mobile phones and tablets, letting users interact with objects around by simply touching them with their devices. Camintel uses NFC technology found in certain mobile devices along with special custom made tags that merchants can use to program unique user experiences.

The brand is modern, sharp, and sleek, with an energetic accent color. The fun and simplistic mascot penguin was created to help make the brand easy to identify with, friendly, and make the unfamiliar new technology a bit easier to take in. The cartoon illustrations used to show different uses of the technology are also meant to make the new technology itself less intimidating.