As lead designer at the CSUSB Santos Manuel Student Union (SMSU), I was tasked in creating all branding and promotional materials for the 2009 Associated College Unions International regional conference, to be hosted at our campus.

It included creating a logo and brand for our campus based on a theme selected by the SMSU Staff, "The Time Is NOW", as well as support materials such as T-Shirts, tote bags, banners, directional signage, buttons, workshop signage, info booklets, website, mailers, etc.