Dmob is a fun, social, adult-beverage-based deal activation app, with a mobster twist. The main themes in the app include mobs, speakeasies, gangsters, and an overall classic mafia-like high end style and sophistication. The user can join deal mobs, share them, search for them and chat about them, all toward the purpose of "unlocking" deals when a certain number of users join.

The app consists of a deal feed with map interaction, a "backroom" of joined deals and user profile info, individual deal overview screens, a chat interface, a deal activation screen, and other support screens.