Not only was this project a custom infographic showcasing various ways Alcohol is depicted and glorified in various modern social and consumable media, but it also served as the basis of a larger infographic production system I conceived for similar types of content, set up to allow easy share-ability by designing smaller, related tidbits of data that could be broken into pieces, perfect for separated social media post bread crumbing.

These individual pieces could then drive traffic back to a host website containing the full piece of infographic content, and lead users down other experience paths, as needed.